1. Big Apple Bruce (pictured)
Role on Twitter: We mentioned Bruce in our Nadine Coyle piece yesterday — he manages Nadine so is blessed with an insight into both her life and a recording schedule that makes Waiting For Godot look like You've Been Framed.
Sample tweet: "In the studio… music gets me in such a great groove… big beat!!!"
2. Jayne Collins
Role on Twitter: As The Wanted's manager, Jayne is in charge of subtly suggesting that fans may or may not wish to spontaneously turn up at radio stations.
Sample tweet: "RT @Aidan_TheWanted @Jaynecollinsmac @Thewantedmusic can u help us get #thewantednumber1 trending please ! :)"
Role on Twitter: Evie is an Australian Popjustice viewer and she is amazing. As she notes in her bio, "I like politics, gin, books and pop music, not necessarily in that order".
Sample tweet: "Jesus. Christ."
4. Cherrytree Records
Role on Twitter: Cherrytree Records is probably the world's finest record label. We don't really understand precisely what it is but it's basically the bit of Interscope that does Lady Gaga, looks after the US adventures of acts like La Roux and Robyn, and generally gets it right on an alarmingly regular basis.
Sample tweet: "Martin's Vinyl Vault: music by Cherrytree artists this week. Off vinyl. 3 more weeks left til MVV retired. Thu 9a&4p PDT CherrytreeRadio.com". (This is not secret code, it is to let you know that a show is about to start on the label's very good online radio station.)
5. Steve Brookstein
Role on Twitter: This is a glimpse into the life of a man who's felt the full force of pop's relentlessly pumping shaft: a man who's been there then come back to tell everyone how shit it is. You know your friend who went on holiday to Portsmouth last summer? That's Steve Brookstein on Twitter.
Sample tweet: "I would like to say all the haters, I can't reply to you all. So as a group can you suck my balls."