You know you divide opinion a bit, and you know some people don't like you much. But you're finding a way to deal with that sort of thing, and you sort of expect that if people are following you on Twitter they either like you, or are interested in what you've got to say for yourself.
So it's your mum's birthday, and you send out a tweet to her. Just a simple little message to say you love her. Obviously there's all the stuff there's no room for in the tweet — the thanks for being there when you needed her, all the stuff about the ups and the downs of life and that sort of thing. But you know your mum knows all that. All you really want to do is tweet out a little acknowledgement of how much you love her.
And you expect that maybe a few of your fans might send a tweet back. Maybe they'll join you in wishing your mum a happy birthday, or something.
Or maybe not.
And that, readers, is the sort of thing popstars have to put up with. No wonder half of them can't bear to go anywhere near social media, and many of the rest spend most of their time retweeting compliments.