Popjustice
  • Home
    • Briefing archive
  • Features
  • Playlists
  • Get Popjustice emails
  • About Popjustice
    • About
    • Popjustice: Est 2000
    • The Popjustice Twenty Quid Music Prize
  • Contact
    • General contact details
    • Submit music
  • Forum
Recent Posts
  • Congratulations to Charli XCX and Lorde: winners of the 2024 Popjustice Twenty Quid Music Prize
  • The 2024 Twenty Quid Music Prize: Shortlist
  • The 2023 Popjustice Twenty Quid Music Prize: Shortlist
  • Fine, let's do a Substack then.
  • The 2022 Popjustice Twenty Quid Music Prize: shortlist
Hello! In theory you should only be seeing this if you're using a mobile or tablet. How's the site looking? If anything's wonky click here and tell us so we can fix it. Thanks! x
Popjustice
  • Briefing
  • Features
  • Playlists
    • New Music Friday: The Popjustice Edit
    • Big Hit Energy
    • 21st Century Pop
    • 2018% Solid Pop Music
    • Full archive
  • About
    • About Popjustice
    • Contacting Popjustice
    • Send music
    • Popjustice: Est 2000
    • The Popjustice Twenty Quid Music Prize
  • Forum
  • The News

The cost of creating a hit song has been 'revealed'

  • July 4, 2011
  • Brad O'Mance

An invest­ig­a­tion by NPR Radio has dis­covered the price of a hit song in 2011: $1,078,000 (£670,439).

Using Rihanna's 'Man Down' as a case study, the cost of the whole pro­duc­tion process — from the writing camp where all of 'Loud' began life to the final mastering of the track — was taken into account, coming to $78,000 (£48,510).

Added on top of that was the cost of 'song roll-out' — everything from the video to adverts to "taking the program directors of major market (radio) stations to nice dinners."

All of that costs $1,000,000 (£621,929), meaning that the overall expendit­ure was somewhere in the region of Quite A Lot. NPR hastens to add that all figures are estimates.

Other 100% veri­fi­ably factual insights in the piece include the rev­el­a­tion that 'Man Down''s lyrics took just 12 minutes to write and that, according to vocal producer Makeba Riddick, some artists like to have doves flying around their heads while they are in the studio.

  • Pon De Runway
Previous Article
  • The News

Beyoncé's record label are very happy with '4' actually

  • July 4, 2011
  • Brad O'Mance
Have a read
Next Article
  • The Briefing

Wolfette has made a video for 'Different Story' and we have the evidence

  • July 4, 2011
  • Popjustice
Have a read
Further listening
Greatest hits
  • Interview: The Internet versus Lily Allen
  • A lengthy Neil Tennant interview
  • Britney Spears interview: "You learn from everything that happens, good or bad"
Further reading
  • 1
    Congratulations to Charli XCX and Lorde: winners of the 2024 Popjustice Twenty Quid Music Prize
  • 2
    The 2024 Twenty Quid Music Prize: Shortlist
  • 3
    The 2023 Popjustice Twenty Quid Music Prize: Shortlist
  • 4
    Fine, let's do a Substack then.
  • 5
    The 2022 Popjustice Twenty Quid Music Prize: shortlist
  • 6
    2021 Popjustice Twenty Quid Music Prize: Laura Mvula wins
Est 2000. Still going.
Socials

 Spotify
 Facebook
 Twitter
 Instagram
 Soundcloud

'Quick links'

About Popjustice
Contact Popjustice
Sign up for the newsletter 
Submit music
Est 2000
Twenty Quid Music Prize 

Playlists

21st Century Pop 
New Music Friday: The Popjustice Edit 
2018% Solid Pop Music 
The Sound Of Popjustice 
Playlist archive

© 2020 Popjustice Ltd. Scrolled to the bottom now you're here
  • Privacy, Ts & Cs, cookies etc
  • Corrections

Input your search keywords and press Enter.