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Rihanna is the new face (and body) of Nivea

Rihanna, a warbler not shy of partial nudity, has been announced as the new face of Nivea, in a campaign marking the company's 100th anniversary.

As we can see from the picture, Rihanna wears nothing but her semi-new red barnet, tattoos and a cheeky smile.

According to their website statement, Nivea hope that Rihanna's "voice will help us bring NIVEA’s 100th anniversary cel­eb­ra­tion to fans all around the world".