[NB: We put this up a little too early and all the amazing technical gubbins isn't due to work properly until Monday — so have a proper play with it then…]
The video for the new Pet Shop Boys 'Integral' remix has appeared.
Here are some links copied and pasted from the press release because we've got better things to do this afternoon than spend eight hours coding up links.
http://del.interoute.com/?id=32edb5aa-7587–459c-ab5f-dc62ec33a8ac&delivery=stream
http://del.interoute.com/?id=04a64446-709e-4dd3-930c-62c298cfdb59&delivery=stream
http://del.interoute.com/?id=17dae4c5-de8d-459b-958e-73bf53af2f1f&delivery=stream
http://del.interoute.com/?id=79d5973c-8dc7-4432-a5f4-0b7888290047&delivery=stream
http://del.interoute.com/?id=c8bf6250-85f9-4383–9494-855d242bdc1a&delivery=stream
http://del.interoute.com/?id=632509c8-fd47-4728-b80a-f95bae0dcde3&delivery=stream
http://del.interoute.com/?id=34b27b6d-9c4e-45e1-a779-2955d1024da6&delivery=stream
http://del.interoute.com/?id=4c63d45c-489c-464e-8b1b-cd22d6aa29f2&delivery=stream
http://del.interoute.com/?id=6005bf5f-911c-45da-9a70-b4e0fb7337c0&delivery=stream
The idea of the video is that you use your phone to read some secret barcodes in the video, then your mobile reads the barcode and takes you off to various websites connected to the themes explored in the song's Serious Lyrics. (Apparently Popjustice.com is one of the websites — hurrah.)
To start off with we just took lots of pictures of the video on our monitor, hoping that something magical would happen and our phone would be whisked off to some deep 'n' political websites by magic. Unfortunately all that happened was that we took lots of pictures of our monitor. Here's one.
After a while we realised that the 'barcode scanner' application hidden in the depths of our mobile phone apps might be what we needed and, amazingly, it worked.
Very good.