MediaGuardian reports today that Top Of The Pops magazine is launching a digital edition. A bigwig explains that "we see this digital edition as a complementary purchase that offers up a whole new way for readers to enjoy TOTP magazine by incorporating a range of interactive features."
We were thinking of doing a Popjustice digital magazine a few months ago, but thought it might end up being a bit complicated in terms of how it would sit alongside the existing Popjustice website. What would have been the point?
Apparently it's not all that complicated at all. To clarify: the TOTP digital magazine will be different from the website (which is still going) and the email newsletter (which is still going), and it will be a bit like the magazine (which is still going) except you will be able to do other things of an interactive nature — a bit like you already can with the website. Except unlike the website you'll get each edition sent to you — like the email newsletter. Although unlike the newsletter and the website you'll have to pay for the digital edition — just like you pay for the magazine. Its subject matter will of course be nothing like TOTP2 (which is coming back this month), TOTP2 being different from the original Top Of The Pops TV show (which isn't still going) because the original Top Of The Pops TV show was based on new studio performances. Except the new TOTP2 show will feature new studio performances.
This might all seem a bit complicated but the BBC have been so successful at managing the TOTP brand in the last few years that we are sure it will all be fine.