Maggie Lindemann, pictured above in a dodgy screengrab we nicked off the YouTube audio stream of her just-uploaded new single, is a 'social media sensation'. But in a sense ladies and gentlemen, aren't we all, in our own ways, social media sensations? Every subtweet, every eyes emoji, every passive aggressive 'like' on the latest boast post by a nemesis: these are the things that make us strong. They make us invincible. But they also make us human.
And what is humanity without a quite good pop song every now and again? Fortunately that is what Lindo has delivered here.
It would be crass to compare Maggie and Troye Sivan simply because they are both making downbeat music and promoting it through popular social accounts. But we're going to do it anyway. What we like about Maggie's song is similar to what caught our ear with Troye's early stuff: with a highly engaged audience it would have been quite easy to knock out any old obvious rubbish, but there's depth to 'Knocking On Your Heart' — lyrically and sonically — that sidesteps the obvious and hints at someone who wants to do something a bit different.
Anyway the song's a very good start to things, so hopefully the rest of her music is just as interesting.