Lady Gaga's been chatting away on Twitter about a lot of things in the last 24 hours, but one of those things was the video for 'Applause' and with specific reference to the fact that it is only as log as the song itself.
Asked by a fan how long the video would go on for, she replied: "@JacquesRAWRS as long as the song this time! Marina and I mantra.…more and more of less and less!"
She also talked a bit about the various styles the video incorporates, using phrases like "b&w, to primary colors to a more cosmic color explosion. Telling a story from beginning to end!" and "We combined 3 different color techniques to tell the story".
The 'Applause' video 'premieres' today at 1pm GMT.