Your friend and ours Scooter Braun has claimed that Justin Bieber's next album will end "the witch hunt" against the Segway-straddling singer of song.
Referring to the new album as a "music journal" (!), Braun told MTV:
"People and fans should be very excited for the end of this year because he's just written so many songs on the road. And we decided there needs to be a way to release these songs in a different way than the normal album and be able to allow him to express himself in music while dealing with so many different bullshit stories every single day."
'Bullshit'.
The first single 'Heartbreaker', which was announced last month, is apparently the first taste of some kind of new way of working that Braun doesn't actually explain.
"So we're hoping the witch hunt [is] gonna end when he really just speaks for himself in the music," he added. "And we're gonna do it in a way that's very, very unique, so when you see 'Heartbreaker' know it's coming directly from him and don't think [of] the normal 'Oh this is my single and this is going to be on the album' [rollout], realise there's gonna be a very unique way of how this music is going to be released unlike we've seen before from him."
This is going to involve signing up to something isn't it. Or maybe he'll 'do a Jay‑Z' and release it via a mobile phone for millions of dollars but in the name of 'caring deeply for my fans'. Either way, we're looking forward to the hashtag.