Cruelly ignored singer of song Emeli Sandé is to front a £7m marketing campaign by O2 to help flog their new 02 Tracks music service.
Launched last month, 02 Tracks delivers the Top 40 chart direct to your phone, which seems like quite a nice idea.
Luckily, Sandé's a really big fan of it.
"As a songwriter and music fan I'm always keen to find out what's made the Top 40 every week," she told a press release (as quoted here).
"Never has there been such a diverse time for music and O2 Tracks is fantastic because it means I don't have to do anything to keep up. All the latest entries are there on my phone so I can listen to them wherever I go. It's a great way to discover new music!"
(And keep an eye on the chart placings for the twenty-five singles she has on sale at any one time.)
It's not clear exactly what Sando will be doing, but we imagine she'll appear in some TV adverts, so it will be nice to see her there for a change.