'Betty Woz Gone', however, is a bit too 'look at us, we say controversial things'.
In 2011 they were long-listed for the BBC's Sound Of poll, which was all quite exciting.
They've given work to Travie McCoy, which we think might be seen as morally dubious by future generations, a bit like child chimney sweeps.
It all seemed to be going quite well when 'Black Heart' reached the Top 5 and stayed there for about six months, but then they released a shit cover of 'Waterfalls' and delayed their album, which then leaked anyway. Oh dear.