There's a new money-for-old-rope Rihanna documentary thing online you know

'Pour It Up' hitmaker Rihanna's made an eleven minute long piece of #content sponsored by Budweiser and that is now online.

The short film — part of Budweiser's Made For Music series and entitled Half Of Me — focuses on a handful of Rihanna's biggest fans from the UK and America, and was shot during her current Diamonds world tour.

We know what you're thinking, surely if Budweiser are involved then there must be a quote somewhere from your friend and ours Camilo Durana, who is of course global director of Budweiser Sports & Entertainment.

Here it is (as quoted by Billboard):

"We recognize [HE MEANS RECOGNISE] the incred­ible rela­tion­ship Rihanna has with her fans, and it’s no mistake or coin­cid­ence she’s one of the most-followed people on the planet in terms of social media. That’s because of the message she gives to fans about being them­selves and being authentic and inspiring them to achieve their dreams. That’s very much in line with where we are as a brand and the message we want to com­mu­nic­ate through BLAH BLAH BLAH BLAH BLAH BLAH BLAH."

Here's that content: