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The Wanted's success in America is all down to a "laser radio focus"

  • April 12, 2012
  • Brad O'Mance

The Wanted's US success is down to a "laser radio focus", according to the head of their music and man­age­ment company.

Speaking to Music Week about 'Glad You Came' recently becoming the first debut single to top the US airplay chart since Hanson's 'MMMBop' in 1997, and the dif­fer­ences between this campaign and that of One Direction's, Global Talent's Ashley Tabor said:  "We've broken The Wanted on airplay, whilst One Direction was an online strategy. It brings things into stark contrast and high­lights the dif­fer­ence between the two bands."

"I'd have probably done the same thing if I was with One Direction, because the kind of records they make are less 'radio'," he continued.

"When we make records with The Wanted it's with a laser radio focus. It's no surprise really, given my background."

Tabor is, of course, in charge of Capital and various other Wanted-friendly radio stations around the UK.

"We're making records for radio with The Wanted, whereas One Direction's pos­i­tion­ing is probably more Nickelodeon or Disney-focused," he added.

  • One Direction
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Madonna's next single might be 'Turn Up The Radio'

  • April 12, 2012
  • Brad O'Mance
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Man Like Me's next single will be called 'Squeeze'

  • April 12, 2012
  • Brad O'Mance
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  • 1
    Congratulations to Charli XCX and Lorde: winners of the 2024 Popjustice Twenty Quid Music Prize
  • 2
    The 2024 Twenty Quid Music Prize: Shortlist
  • 3
    The 2023 Popjustice Twenty Quid Music Prize: Shortlist
  • 4
    Fine, let's do a Substack then.
  • 5
    The 2022 Popjustice Twenty Quid Music Prize: shortlist
  • 6
    2021 Popjustice Twenty Quid Music Prize: Laura Mvula wins
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