Above is the artwork for Taylor Swift's fourth album.
Chances are your eyes glanced over it before you read these two sentences.
For the less-observant readers, the album is entitled 'Red'.
But why is it called 'Red, you ask?
Well Taylor held a little (awkward) 'web-chat' about the whole thing yesterday and had this to say for herself:
"They're all pretty much about the kind of tumultuous, crazy, insane, intense, semi-toxic relationships that I've experienced in the last two years. All those emotions spanning from intense love, intense frustration, jealousy, confusion, all of that, in my mind all those emotions are red."
The 'I Heart ?' hitmaker also revealed that there's a duet with bore-lord Ed Sheeran on the album and it's a song they wrote together on a trampoline, which makes it sound a bit more fun than it probably is to be honest.
'Red' has 16 songs and is out October 22, but you can listen to something from the album now if you want.