Kylie Minogue is starting her K25 celebration thing tomorrow by offering fans an acoustic performance of 'Finer Feelings' via a "tweet to unlock" promotion.
The popstar will begin her 25-themed "year of surprises and gifts" by revealing the Abbey Road session performance but only once 25,000 tweets tagged with #K25fans are sent on January 25. See what they've done there?
It's all very 'social media marketing' but the upside is that Kylie has reportedly recorded a number of 'stripped-back' sessions that will be "made available periodically throughout the year", we're guessing on the 25th of each month.
Here's a teaser clip of 'Finer Feelings' to be getting on with.