Popjustice
  • Home
    • Briefing archive
  • Features
  • Playlists
  • Get Popjustice emails
  • About Popjustice
    • About
    • Popjustice: Est 2000
    • The Popjustice Twenty Quid Music Prize
  • Contact
    • General contact details
    • Submit music
  • Forum
Recent Posts
  • Congratulations to Charli XCX and Lorde: winners of the 2024 Popjustice Twenty Quid Music Prize
  • The 2024 Twenty Quid Music Prize: Shortlist
  • The 2023 Popjustice Twenty Quid Music Prize: Shortlist
  • Fine, let's do a Substack then.
  • The 2022 Popjustice Twenty Quid Music Prize: shortlist
Hello! In theory you should only be seeing this if you're using a mobile or tablet. How's the site looking? If anything's wonky click here and tell us so we can fix it. Thanks! x
Popjustice
  • Briefing
  • Features
  • Playlists
    • New Music Friday: The Popjustice Edit
    • Big Hit Energy
    • 21st Century Pop
    • 2018% Solid Pop Music
    • Full archive
  • About
    • About Popjustice
    • Contacting Popjustice
    • Send music
    • Popjustice: Est 2000
    • The Popjustice Twenty Quid Music Prize
  • Forum
  • The Briefing

Which artist will get everything right in 2015?

  • January 1, 2015
  • Popjustice

imperial

The imperial phase is that period in an artist's career when everything's com­pletely brilliant.

The imperial phase of someone's career is a bit like an amazing post-chorus in an amazing song: you think you've got the general idea of what's happening, but then things shift up a gear and become truly immense.

About 25 years ago, when Neil Tennant coined the term, he reckoned that Pet Shop Boys' own imperial phase ran from June 1987 to April 1988. Less than a year, but ten months in which the band scored three Number One singles and released 'Actually', a 4m-selling album.

Unusually, given that most artists refuse to admit (or admit they've admitted) when things start to wobble, Neil also acknow­ledged the point when the band's imperial phase was over: a few months later, when the first single from the band's next album, 'Introspective', missed the Top 5. 'Introspective' was brilliant, the album after that was better than 'Actually' and the album after that gave Pet Shop Boys their first ever UK Number One, but the imperial phase was long gone.

There's nothing quite like the thrill of seeing an act enter its imperial phase: that period in their career when somehow, through luck or judgement or a hefty amount of both, they just get everything right, and the world reacts accordingly.

We're talking about Lady Gaga during the 'Fame Monster', Girls Aloud's 'Chemistry' winning streak, Madonna for an unusually long stretch of the 1980s, that sort of thing.

2014's imperial acts

swiftandsheeran

Last year two acts — Ed Sheeran and Taylor Swift — entered their respect­ive imperial phases. You could say Sia and Beyoncé both touched on it too, but Taylor and Ed really romped through the year in the most spec­tac­u­lar fashion.

Ed and Taylor were mates with each other. They both released singles in the summer and albums in the winter. They both embraced digital album release campaigns in an effort­less and reflexive way; one supported streaming and broke Wembley Stadium's ticket sales record while the other gave streaming a swerve and broke US album sales records.

They pre­sum­ably both had high hopes for their new albums. But nobody could have predicted quite how well things even­tu­ally went. Tellingly, neither of these two super­stars appeared from nowhere — they were already world famous, platinum-selling artists at the beginning of 2014.

And that's the thing with imperial phases: they tend not to happen during an act's first album campaign. There's a sense of momentum to to an imperial phase. Most artists hope to release albums that give them a step up; when an act is in its imperial phase, their album release is more like an entire staircase.

2015's imperial artists?

lorde-bbc-thing

The exciting thing about the need for momentum is that while there'll surely be some exciting new arrivals over the next twelve months, any artist entering their imperial phase in 2015 will probably not be a fresh act we haven't heard of.

It'll be an act that's already walking among us. We might already think they're pretty great — just like we thought Taylor Swift was pretty great at the start of 2014 — but we have no idea how great they're going to become.

This act might already have recorded the album that'll be the centrepiece of their imperial phase. Most import­antly, they've probably already recorded the single that'll kickstart the whole thing.

Maybe, while they were recording that music and hatching their first ideas about how to promote it, or what the artwork would look like, or what should happen in the first video, the artist found that the decisions were incred­ibly and quite sur­pris­ingly easy to make. They found that the cre­ativ­ity was flowing in an unusually free way. Maybe they didn't remember things being so easy last time, or the time before. Something, they maybe thought, had changed.

When an act's in its imperial phase they make everything look incred­ibly easy, and a lot of the time that's because the planets have aligned and everything somehow is genuinely easy.

The popstar has have achieved a higher sense of pop consciousness.

They are Neo.

So who could get everything right in 2015?

Well it won't be a Cheryl or a Britney or a Gwen Stefani or a Madonna or any of that lot.

In creative terms Charli XCX is probably in the right kind of zone at the moment, but 'Sucker' doesn't represent a true imperial phase and her next album's not likely to come until 2016, so it won't be her either. Marina looked like she had the potential to enter an imperial phase, but we're not convinced the 'FROOT' campaign to date has laid appro­pri­ately robust foundations.

So. Lorde could do it, Sky Ferreira could do it. Adele, Emeli Sandé, Ellie Goulding, Leona; they could each do it. Could an FKA Twigs or a Grimes pull something out of the hat? If Ed Sheeran proved anything in 2014 it was that you can never quite predict which popstars are on the verge of being brilliant.

  • Ed Sheeran
  • taylor swift
Previous Article
  • The Briefing

Pop Entity Of The Year 2014

  • December 31, 2014
  • Popjustice
Have a read
Next Article
  • The News

Q1 2015 IS GO: Akon's announced details of five (!) new albums

  • January 2, 2015
  • Brad O'Mance
Have a read
Further listening
Greatest hits
  • Giorgio Moroder interview: "I hated the moustache"
  • Kylie Minogue interview: "It took until now for me to be myself."
  • The full-length actual Mutya Keisha Siobhan interview
Further reading
  • 1
    Congratulations to Charli XCX and Lorde: winners of the 2024 Popjustice Twenty Quid Music Prize
  • 2
    The 2024 Twenty Quid Music Prize: Shortlist
  • 3
    The 2023 Popjustice Twenty Quid Music Prize: Shortlist
  • 4
    Fine, let's do a Substack then.
  • 5
    The 2022 Popjustice Twenty Quid Music Prize: shortlist
  • 6
    2021 Popjustice Twenty Quid Music Prize: Laura Mvula wins
Est 2000. Still going.
Socials

 Spotify
 Facebook
 Twitter
 Instagram
 Soundcloud

'Quick links'

About Popjustice
Contact Popjustice
Sign up for the newsletter 
Submit music
Est 2000
Twenty Quid Music Prize 

Playlists

21st Century Pop 
New Music Friday: The Popjustice Edit 
2018% Solid Pop Music 
The Sound Of Popjustice 
Playlist archive

© 2020 Popjustice Ltd. Scrolled to the bottom now you're here
  • Privacy, Ts & Cs, cookies etc
  • Corrections

Input your search keywords and press Enter.