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  • The 2022 Popjustice Twenty Quid Music Prize: shortlist
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Simple but effective

  • July 2, 2007
  • Popjustice

Amerie, you might remember, was shaping up to be the year's best R&B‑ish pop singer until some woman with an umbrella came along and stole her thunder, her lightning and most of her rain as well.

But here is the video to 'Gotta Work', a song which is sim­ul­tan­eously the best thing on the Amerie album (except 'Crush') and an amalgam of literally every other upbeat R&B record of the last three years. 

httpv://www.youtube.com/watch?v=4b7zQmL6kjk

Despite the video's hesitancy to be anything other than totally per­func­tory (woman! Dancers! Room! Chairs.) it certainly does not make 'Gotta Work' sound any less like a hit. So it is a success. That said, nor does it make the song seem any more amazing than it already was. So it fails. Although having said that, there are no fewer than three — THREE — drummers on display in the video.

It's basically an alright video.

  • amerie
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Is this the most disappointing press pack of all time?

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Frankie Valli — 'Beggin''

  • July 3, 2007
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  • Dua Lipa interview: "I feel like there’s magic in everything"
  • Calvin Harris interview: "I don’t work on anyone else’s songs any more. I’ve had enough of all that"
  • We Will Not Forget: The Popjustice Calvin Harris Christmas Countdown
Further reading
  • 1
    Congratulations to Charli XCX and Lorde: winners of the 2024 Popjustice Twenty Quid Music Prize
  • 2
    The 2024 Twenty Quid Music Prize: Shortlist
  • 3
    The 2023 Popjustice Twenty Quid Music Prize: Shortlist
  • 4
    Fine, let's do a Substack then.
  • 5
    The 2022 Popjustice Twenty Quid Music Prize: shortlist
  • 6
    2021 Popjustice Twenty Quid Music Prize: Laura Mvula wins
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