Rita Ora says her debut album is about "not having a boundary".
The underhyped singer was chatting to Vevo on the set of her "70s boss bitch"-themed album booklet shoot.
"When you hear the music and you hear 'How We Do' it's all about having fun and being free and not having a boundary," she explained. "That's what my album is about."
Rita said the visuals for the record would be "very unusual just like my music".
Explaining her coherent vision she said: "my music has a lot of different genres and comes from different places so I wanted to make sure that the artwork and my album reflected that".
Imagine if instead of being about not having a boundary, the album was instead about not having a Bounty, as in the popular coconut-stuffed chocolate treat. Now THAT'S a concept.