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  • Fine, let's do a Substack then.
  • The 2022 Popjustice Twenty Quid Music Prize: shortlist
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Lady Gaga doesn't value her own music

  • June 2, 2011
  • Brad O'Mance

Lady Gaga has said 'Born This Way' isn't worth more than 99 cents.

Last week Amazon.com sold the entire album for that price for two days, helping the album sell over 1.1 million copies in its first week on sale.

When asked by the Wall Street Journal if she felt the album was worth more than 99 cents she responded , emphat­ic­ally, “no. I abso­lutely do not, espe­cially for MP3s and digital music. It’s invisible, it’s in space. If anything, I applaud a company like Amazon for equating the value of digital versus the physical copy, and giving the oppor­tun­ity to everyone to buy music".

She also makes a good point about the actual cost of the album compared to the Amazon sales price. "It also wasn’t really 99 cents, because Amazon paid the dif­fer­ence on all of those purchases as part of their pro­mo­tional campaign for one of their new services. I think it’s amazing and it was a really nice surprise and I felt honored that they chose my record to be part of it.”

It's been reported that Amazon spent over $3m in the campaign.

  • Lady Gaga
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Nicola Roberts — 'Beat Of My Drum'

  • June 2, 2011
  • Popjustice
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Nicola Roberts' new single will be played today

  • June 2, 2011
  • Brad O'Mance
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Further listening
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  • 1
    Congratulations to Charli XCX and Lorde: winners of the 2024 Popjustice Twenty Quid Music Prize
  • 2
    The 2024 Twenty Quid Music Prize: Shortlist
  • 3
    The 2023 Popjustice Twenty Quid Music Prize: Shortlist
  • 4
    Fine, let's do a Substack then.
  • 5
    The 2022 Popjustice Twenty Quid Music Prize: shortlist
  • 6
    2021 Popjustice Twenty Quid Music Prize: Laura Mvula wins
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