Isac Elliot – ‘New Way Home’
Label: Sony Finland
This Big Song comes to us as a PJ Tip from Popjustice reader Mika (not that one) in Finland.
"There's so little male pop in Finland that when some pops up, I've gotta mention it to you guys," he writes. He goes on to explain that earlier today Sony Music Finland revealed their latest new artist - a 12-year old Finnish chap named Isac Elliot.
"Justin Bieber meets David Guetta" is how Mika describes the sound of 'New Way Home', which was debuted on Finland's answer to Radio 1 this morning, and he's not far off, although the Avicii-isms are pretty unmistakeable too.
No news of a UK release yet but Radio 1 could easily play this five times a day and nobody would know or care that Isac is a little younger than everyone else on the playlist.