The Wanted’s success in America is all down to a “laser radio focus”
Story filed by Brad O'Mance on April 12, 2012
The Wanted’s US success is down to a “laser radio focus”, according to the head of their music and management company.
Speaking to Music Week about ‘Glad You Came’ recently becoming the first debut single to top the US airplay chart since Hanson’s ‘MMMBop’ in 1997, and the differences between this campaign and that of One Direction’s, Global Talent’s Ashley Tabor said: ”We’ve broken The Wanted on airplay, whilst One Direction was an online strategy. It brings things into stark contrast and highlights the difference between the two bands.”
“I’d have probably done the same thing if I was with One Direction, because the kind of records they make are less ‘radio’,” he continued.
“When we make records with The Wanted it’s with a laser radio focus. It’s no surprise really, given my background.”
Tabor is, of course, in charge of Capital and various other Wanted-friendly radio stations around the UK.
“We’re making records for radio with The Wanted, whereas One Direction’s positioning is probably more Nickelodeon or Disney-focused,” he added.