Rihanna’s helped flog some clothes
Story filed by Mikey on March 6, 2012
After Rihanna wore an outfit consisting of BOY London branded clothes on The Jonathan Ross Show on Saturday sales of their products went up by 45%, according to The Telegraph.
Although the 45% increase sounds impressive, it only amounted to 90 online orders over the weekend but still.
Richard Sanderson, the buying manager of BOY London’s exclusive stockist, Selfridges, feels that “it remains a bit of a hidden gem for London – so it’s great to see an international star championing one of our underground labels… Rihanna’s style kudos is clearly having an impact on her UK audience”.
Chris Lowe is yet to comment.