Rihanna’s helped flog some clothes

After Rihanna wore an outfit consisting of BOY London branded clothes on The Jonathan Ross Show on Saturday sales of their products went up by 45%, according to The Telegraph.

Although the 45% increase sounds impressive, it only amounted to 90 online orders over the weekend but still.

Richard Sanderson, the buying manager of BOY London’s exclusive stockist, Selfridges, feels that “it remains a bit of a hidden gem for London – so it’s great to see an international star championing one of our underground labels… Rihanna’s style kudos is clearly having an impact on her UK audience”.

Chris Lowe is yet to comment.