One Direction will release an opportunistic range of branded electronics
Story filed by Joel Freeman on July 3, 2012
Fans of One Direction and audio-related electronics rejoice, the boyband are set to release a range of products this Autumn.
The range, designed by electronics company Jazwares, will use One direction’s image to sell “headphones, speakers, microphones, ear buds, walkie talkies [?!], alarm clocks, boom boxes, a karaoke machine and more”.
With a keen eye for a lucrative demographic, Jazwares had this to say of the branded range: “With more than three million Twitter followers and a debut album that has gone gold and platinum across the globe, it’s clear that the guys from One Direction are superstars that tween and teen fans can’t get enough of.”
“We are thrilled to add One Direction to our portfolio, and look forward to developing our program with the band to bring personal and innovative electronics to their millions of fans.”
Meanwhile, we’re still looking for a pair of The Perfect Headphones ‘by the way’.