Nicki Minaj is launching the new Pepsi ad campaign
Story filed by Brad O'Mance on May 1, 2012
Pepsi have confirmed that Nicki Minaj will launch their new ‘Live For Now’ campaign, reports Billboard.
The ‘Sticks In My Bun’ chanteuse will appear in the first advert due to air on May 7, which will be soundtracked by her 2010 single ‘Moment 4 Life’. It’s reported that other popstars will also appear in the campaign at a later date.
According to Frank Cooper, PepsiCo chief marketing officer of global consumer engagement (!), they picked Minaj because she “has momentum” (is one of the few people selling albums in America) and ”represents the kind of artist who’s in the moment, making things happen on her own terms”.
In other Pepsi news, as well as releasing a range of Michael Jackson drinks cans to celebrate the 25th anniversary of the ‘Bad’ album, it’s also been revealed that codes on those cans will give people access to remixes by the likes of Diplo, A-Trak and hair icon Skrillex.