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Jun 15
2012
09:47

Justin Bieber’s got a new perfume range coming out


Story filed by Brad O'Mance on June 15, 2012

In even more popstar perfume news, Justin ‘Someday’ Bieber has announced his second perfume range, called Girlfriend.

That fairly hideous looking thing to your right is the bottle it comes in.

The ‘scent’ will be released on June 18, the day after his new album ‘Believe’ is ‘unleashed’ in America. From the sounds of it the intoxicating aroma is only available in the US for the time being and will be sold exclusively through Macy’s, reports Billboard.

This being a Bieber product outside of his normal singing pop songs remit, there is of course some online ‘content’ to mobilise his fan base, with fans being encouraged to record a cover of ‘Boyfriend’ but substituting the title with the word “girlfriend”.

Some of the videos will then be shown during Bieber’s NBC special on June 21, while a very select few will be used in an international commercial for the ‘scent’.