Alexandra Burke is working on a new range of watches
Story filed by Mikey on May 24, 2012
Stubby pencils at the ready, crocodile plait strap watch enthusiasts: Alexandra Burke is working on her follow-up ‘timepiece’ collection.
Ever the savvy businesswoman, Alex was holding her catalogue close to her chest.
“I’m not sure if it will end up in Argos or somewhere else,” she told Popjustice (that’s us!) in an interview/chat. “Argos was a nice starting point and I really enjoyed having my first ever collection be exclusively through them.”
Waxing lyrical about the luxury emporium she went on (a bit) to tell us “nobody in this country can say they’ve never shopped at Argos” and that “Argos played a really big part in our lives when we were younger” and even that her range is “just as good [as a Rolex].”
“For me to open up a catalogue and see my face…that WAS an achievement for me. Because I’ve never had my own range of watches,” she told us.
Now she’s going to have two ranges. Amazing.