2007's 'Kala' featured her first (and, er, only) proper massive hit in the shape of 'Paper Planes'. By this point everyone was taking her very seriously indeed.
She's been nominated for an Oscar, two Grammys and a Mercury Music prize, which is all well and good but was she district high jump champion? No, exactly.
In 2010, 'Maya' was released and despite 'XXXO' being amazing, the album itself was a bit of a mess.
Everyone got in a bid of a 'two and eight' when she flipped the bird at the Superbowl halftime show. But as we know from the 'Bad Girls' video, she don't give a shit.
Briefing