Posted by Popjustice on
Nov 29 2013, 10:40
“She’ll be like BAM BAM BAM BAM BAM BAM. BAM BAM BAM BAM. BAM BAM.”
Let’s have a chat with will.i.am about making the new Britney album
Last week we went to LA to attend Britney’s ‘Britney Jean’ album playback thing. Clips of all the songs leaked while we were on the plane, and at the playback itself they only played a handful of songs and faded two of those down halfway through, so it was a bit of a strange affair but one amazing thing that did happen involved will.i.am.
As you well know, will.i.am is executive producer on ‘Britney Jean’, so we wanted to have a chat with him about his involvement. With popstars like Britney you sometimes find out more about an album from the people around them than you would do by asking the popstar to their face.
We’d never met will.i.am before. It turns out he’s really funny and just a Generally Nice Guy. It made us feel a bit bad about disliking the bad bits of his ‘oeuvre’, but it also made us feel a bit better about liking the good bits.
Example of will.i.am being a Generally Nice Guy: in the room where we did our interview – a recording studio – there was only one chair. But near the chair there was also a raised platform a bit like a stage which was about a foot off the ground. We said we’d perch on the edge of the stage so that will.i.am could sit on the chair because that seemed like the polite thing to do, but Will seemed to find that idea a bit silly and quite happily came and just sat next to us on the stage. Most big artists would have just taken the chair. It’s hard to think of a single one who wouldn’t, in fact. And that seems like a minor thing but it’s minor things that add up and make all the difference, right?
Also we were only supposed to have a few minutes with him but he just kept chatting, then even after we’d finished talking about the Britney album he continued talking and – just as strange as the chair thing – started asking us questions about what we did, and about London, and things like that. (Popstars are usually not very interested in the people around them, and rarely even pretend to be.)
So basically will.i.am is great and here’s the chat we had about the album.
Who’s in charge of this album, you or Britney?
She’s in charge. The artist is always in charge.
So executive producer means trying to keep it as organised as possible. It’s about who’s organising it, who’s going out and finding things. And if she doesn’t want to… Well, I have to be the bad guy, to break the news to folks who don’t make the record.
And there have been quite a few this time round, haven’t there?
These are all her decisions. Executive producers don’t have the final decision, the artist always does. I try to be the executive producer that I wish we would have doing a Peas record, or doing a solo record for me. Because executive producers can have different agendas.
It seems like some executive producers see their role as a chance to dominate, or put their own personality all over someone’s project. And if this is indeed supposed to be a personal album then that’s quite difficult.
Well yeah. So with an album you have the producer, or the producers. And you have the label, and the A&R. And the executive producer sits in the middle of all those chefs. Or chiefs. They bring organisation to what can be chaotic.
And you feel that you’ve achieved a sense of clarity with this album?
Yeah. Clarity. And when it’s in my hands, there’s no leaks. As soon as you give it away, the leaks happen. If it was up to me, there would BE no leaks. I’m like, “I told you guys to leave it with me!”.
And leaks of unfinished songs must be even harder to deal with than leaks of a final mix.
Yeah. And we have a while to go before it comes out. So… That’s always the hard part.
Can you become friends with someone when you’re playing this sort of role, or do you have to keep your emotions separate?
Yeah, it’s all friendly. It’s just about structure. It’s like: one hard drive. In the studio. “No, you’re not coming in with your hard drive, we have to record on one hard drive only.” It’s that kind of stuff. Talking to studio managers saying “you can’t charge me an arm and a leg, I work with the Peas there, you can’t give me no bunk ass deal, we want to keep our costs low so she makes money”. That’s the sort of thing an executive producer does – negotiating deals. It’s executive work. Not creative. That’s why it’s called EXECUTIVE producer. A lot of the time people think it means you’re in there making creative decisions. No. You’re making the artist more comfortable when there’s a whole bunch of other chefs – and chiefs – in the room. You’re controlling egos. “Nuh-uh homey, you can’t come in here with all that bullshit, you’ve had TWO HITS.” “Actually you have no hits, but that’s a nice beat.” “That topline’s amazing, how about we put that topline and put it on that.” “You don’t like that? Okay cool, I’ll shut up, just tell me what you want me to do.” It’s suggesting things.
What is Britney Spears doing 25 years from now?
TWENTY FIVE YEARS? Do you know what the world is doing 25 years from now?
Well you should know, you’ve been on the cover of Wired!
Well 25 years from now, first off (points at plug socket on wall) those plugs are gone. Everything is a computer. Your jacket: that’s a computer in 25 years. I mean, 25 years ago, there were no smartphones. There was no Google. There was no iTunes. There was no iPod or iPhone, no touchscreens. 25 years ago, there were only landlines. 25 years ago, only some hotels had the Internet. So 25 years from now, you don’t have the Internet. You have THE MESH.
Yes but is Britney still singing in 25 years?
Are HUMANS singing in 25 years? I mean come on man! The world is crazy.
Do you think Britney would like to still be singing in 25 years?
(Epic pause) Yeah. YES. She’s going to be singing. I’ll be almost 60, dude. [He'll be 63.]
What did you find out about Britney Spears while you were making this album?
How focused she is when she’s working. How dedicated and disciplined she is.
Did that surprise you?
Well, most artists aren’t like that. I don’t want to name artists but Britney is the most focused and disciplined of all the artists in the industry.
Why do you think that is?
(Laughs) Because she’s a pro!
But aren’t there loads of pros in the industry?
No. Those aren’t pros. Britney’s a pro. Her time is valuable: she has kids. And a lot of the time with an artist they’ll go into the studio, they’ll sit around, they’re watching TV, they order some food, they’re giggling and joking, they’re searching and listening to other people’s songs, they finally get to work then they take a break, they order some food, their friends come… And that happens for four or five months, sometimes eight months. Britney’s like: “I’m coming in from 2pm until 6pm.” She’ll arrive at 1.30, and from 2 to 6 she’ll be like BAM BAM BAM BAM BAM BAM. BAM BAM BAM BAM. BAM BAM. I’ve never seen anything like that. Her work ethic is pretty admirable.
Is having this involvement with a Britney album the dream job for someone like you? Would most people jump at this chance or would some people back away?
Executive producer is a hard role. If it’s a success, the executive producer does not get the credit. If it’s a failure, “IT’S THE EXECUTIVE PRODUCER’S FAULT!”. You’re either the last to be acknowledged or the first to be acknowledged. And I know that, because I’ve been on the other side, as an artist! But I like Britney. I just love her dedication and love for music. That’s just the way it is. I love how sweet she is, and how genuine she is. Shy, but fierce. And I want to see her win.