The UK are so odd when it comes to Eurovision, they try so hard (too hard I think) in some cases to prove themselves to be putting out 'real' music but all they need is to send in one of their many popstars with a good song and there you are. A great contender at least.
I also think you (they, whoever!) take losing too seriously. It's like "Oh we lost, well we're not bothering putting in any effort now" when you should come back stronger.