Look, I keep tabs on Pitchfork reviews, but the reality is that it's pretty shoddy journalism. The best thing I can say about it is that they sometimes point out some interesting references or history that I wouldn't have picked up on (the flip side being that sometimes the reviewer comes off like a total know-it-all twat while missing the mark completely). The quicker everyone learns to either ignore Pitchfork or accept it as the poorly written music blog (not journal) that it is, the better off music fans will be. To me, there's no way that anything good can come from one collection of amateur writers deciding the canon of music.
Some words on how the website has grown and their ever-expanding, pervasive influence on the music industry, if anyone's curious