Share on Tumblr

The element in the room

Announcement: lightbulbs are taking over pop music.

EXHIBIT A: Feeling a bit light-headed

Here is Jonna from iamamiwhoami in the new ‘y’ video. She spends some of the song prancing around with a lightbulb on her head. What does it all mean? Here’s a wild stab in the dark: this footage of a woman with a lightbulb on her head means ‘here is a woman with a lightbulb on her head’.

EXHIBIT B: Light Sky at night, Shepherd’s delight

Here is Sky Ferreira singing into a microphone that isn’t a microphone and is actually a lightbulb. This is probably Rankin’s fault as he invented the ‘One’ video and if it’s cards-on-the-table time it really doesn’t work because there is no way that lightbulb could actually be a functioning microphone but it looks quite good if you don’t think about it and we suppose that is probably what Rankin had on his mind.

Thus concludes our look at lightbulbs in popular music videos.