Slightly unnecessary use of the word ‘furore’, we’d say…
Posted by Popjustice on
Oct 21 2009, 16:38
We7 is a music streaming service. The service they provide is pretty good – they were behind the Rihanna widget yesterday, for example – and their catalogue isn’t exhaustive but it manages to cover at least most bases.
Sadly, they also send out press releases like this.
It’d be fairly opportunistic at the best of times, and what is the world of PR without a bit of opportunism thrown in, but chucking out a press release only after the mainstream press have already started running stories about the similarity (and by that we mean several weeks after everybody else noticed the resemblance, debated it then moved on) seems lazy, disinterested and almost cowardly to boot.
Mind you, while it might be a pretty dire ambulance-chasing PR effort it’s not as if anyone could take offence at this. It’s not like We7 are doing something in properly bad taste simply to promote their service.
No, for an example of that, let’s have a look at an email We7 sent out over the summer.
Check out the date and time that email was sent. We’d take a guess and say that Michael Jackson’s body was literally not even cold when they sent that out.