CAN WE JUST PREFACE THIS BY SAYING HOW MUCH WE LIKE VV BROWN (WHICH IS QUITE A LOT)
Posted by Popjustice on
Jul 01 2009, 11:41
But let’s face it – ‘POP ICON’.
Great tunes, lovely girl. Deserves to be doing loads better than she’s currently doing. This isn’t even a dig at the singer – it’s the Standard.
Just stop for a moment.
Take a deep breath.
Actually, thinking about it, perhaps the Standard aren’t entirely to blame, and PERHAPS one shouldn’t necessarily criticise them for attempting to convince their readers that they’ve pulled in a pop icon to model clothes for a feature. The VV Brown awareness campaign has, in fact, been quite clever in an increasingly demented sort of way, in that while artists like Leona Lewis and even La Roux have made a fairly good name for themselves by saying no to anything that didn’t totally fit their image, VV Brown has made a sort-of career out of seeming to say no to precisely nothing.
This means that her name – like the dreaded phrase “…and Hot Chip DJs” – seems ubiquitous in press releases we are sent about all manner corporate launches and heavily branded festivals. She is constantly voxpopped and interviewed and photographed. This promotion she did for Orange probably sums things up best of all. Perhaps, in the Standard’s defence (although it’s really no defence at all in journalistic terms), if you base your entire life on reading press releases and don’t actually look outside the window, this constant drip-feed of profile-building public appearances could actually mean that VV Brown does seem a bit like a ‘POP ICON’.
Hopefully it’ll all pay off with some sniff of a hit record before Vanessa drops dead from exhaustion.