The Briefing > January 23, 2013

A thing about a song

We’ll keep this brief because it will probably be of interest to approximately three people but if you’ve seen the current Weight Watchers TV ad with Patsy ‘Patsy’ Kensit looking uncomfortable in front of some pretend photographers…

…and if you’ve found yourself thinking, “what’s this song in the background that goes ‘YOU ARE SENSATIONAL! YOU ARE SO WONDERFUL!’ in a semi-naff semi-amazing way”, the answer is… ‘Sensational’1 by Toyah2.

1 ‘Sensational’ is a song that was featured on a sort-of-comeback album by Toyah in 2008. (This is it on iTunes.) We almost wrote a thing about the Weight Watchers ad on Monday but didn’t get round to it for one reason or another which is fortunate in a way because while the world was deprived of this bound-to-be-award-winning ‘music’ ‘journalism’ for a full 48 hours, that did allow Toyah – in an excellent example of popsynchronicity at work – time to upload a new video for the song. The new one is the one you see above. The old one is here. The new one is probably marginally better but it’s a close call to be honest.

toyah-smash-hits2 Toyah was a fairly big popstar in the early 1980s. It’s probably overstating things slightly to say that she was the Lady Gaga of her day because she didn’t really have the tunes, but you can’t argue with magazine covers like the one you see to your right. We reckon Toyah could probably have pulled off a fairly successful comeback on the back of this Weight Watchers ad appearance. You know the sort of thing – you find one or two up-and-coming acts who might be prepared to drop her name as an influence, Radio 2 play the single quite a bit, broadsheets do the usual ‘she was there at the dawn of the pop age now the original Gaga is back and she’s as colourful as ever’ pieces, then there are a couple of well-placed live appearances and perhaps an album or single with at least one currently-successful younger star and/or happening producer. Actually, the Weight Watchers association would probably get in the way of that sort of ‘she’s cool again’ comeback idea, but you could still do the Radio 2 route and one of the big chat shows would definitely get her on. Yet you look at the new video and you wonder if whoever’s driving this whole thing has a strong enough sense of quality control to pull it off. OH WELL.