We quite like how the clip has been given its own ‘proper start’ and ‘proper end’, making it feel like a real (if slightly aggressive) edit of the song to sit alongside (for example) ‘full length’ and ‘radio edit’.
It reminds us a bit of the (appropriately) brief period a couple of years ago when CD singles, usually by international artists, would arrive containing a 16-second track of the song’s ‘callout hook’. By ‘callout hook’ they seemed to mean ‘best bit’. We got one of Katharine McPhee’s ‘Over It’ (WHICH WAS AMAZING) and one of Avril Lavigne’s ‘Girlfriend’ (WHICH WAS LESS AMAZING).
Perhaps callout hooks should stage a dramatic comeback.
In other news, ‘Over It’ by Katharine McPhee is still so, so amazing. If you have never heard it or if you have not heard it for a while we suggest you clear a few minutes from your busy diary listen to this.