Joel Freeman has a go at pop music, but it rarely listens to him. He’s still waiting for a song title better than ‘If You Buy This Record (Your Life Will Be Better)’ and judges most songs unfavourably to 'Dirrty' (RIP 'Stripped'-era Xtina). He believes that the world will be a better place when it learns to appreciate the amazingness of Robyn and won’t stop until it does. When in doubt, live life according to the gospel of Lil Kim’s verse in 'Lady Marmalade'.