"The next great hope for empowered female pop in the UK," according to Neon Gold last November.
She's at least third in that queue to be honest. With Marina's new album due in April and Charli XCX (with whom YADi shares a producer in the shape of Ariel Reichstadt) already positioned as the new goth-tinged popstar it's okay for 'the tastemakers' to like, it's difficult to see how YADi might stand out. But if we're going by songs alone - and why shouldn't we? - there's a lot to like, especially on 'Guillotine' and the slightly-all-over-the-place 'Gold'.
The Job Interview
Why do you want this job?
Somebody’s got to do it!
Describe a situation where you worked in a team.
I’m constantly working with a team to bring my vision alive, it would have been hard to get to where I am without the help of some pretty awesome people!
What do you expect to be doing in 5 years time?
Trying to get the last five years back.
What are your weaknesses?
What are your strengths?
My enormous biceps.
What has been your greatest achievement?
Almost finishing an album's worth of songs! (Laughs)
The Record Label
How good are they out of a million?
Further Reading: Facebook Upon The Twitter